By Audrey Hertel
May 29, 2019
Craft beer connoisseurs are beginning to partake in the Lincoln Convention & Visitors Bureau’s 3rd annual Lincoln Craft Beer Tour that goes through Dec. 31. Since the tour’s kickoff last Friday, 350 participants already embarked on a tour of nine local breweries in exchange for a free tulip mug.
In order to begin the tour, individuals must go to the Lincoln Visitor’s Center at 7th and P Streets to pick up a Craft Beer Tour Booklet. One booklet is attributed to each participant, and only individuals over 21 can participate.
The booklet will be the participant’s beer guide to the nine breweries on the tour including Backswing Brewing Co., Cosmic Eye Brewing, Empyrean Brewing Co., Code Beer Co., Green Flash Brewhouse & Eatery, Schillingbridge Cork & Tap House, White Elm Brewing Company, Granite City Food & Brewery and Zipline Brewing Co.
Jeff Maul, the executive director at the Lincoln Convention & Visitors Bureau, said this tour allows individuals to become acquainted with the breweries and appreciate new craft beers as well as parts of the Lincoln community.
“This new campaign encourages local residents and their visiting friends and family to stop by one of the nine participating Lincoln breweries, learn about their unique beers, their brewing processes and most of all, the taste of these great craft beers,” he said. “And we encourage people to enjoy Lincoln’s many attractions and destination amenities during their visit to various parts of our community.”
Once an individual has gone to all nine breweries prior to Dec. 31, he or she will return the tour booklet to the Lincoln Visitor’s Center in exchange for a free tulip pint glass, while supplies last. When you pick up your booklet at the Visitors Center, KZUM listeners can mention that they are a KZUM listener to be entered into a drawing for a one-night stay in Lincoln as well as a complimentary dinner for two in Lincoln’s Historic Haymarket.
Maul said the Lincoln Beer Tour is a chance for people to learn more about the brews Lincoln has to offer, and he highlighted the breweries’ willingness to share their knowledge of brewing with tour participants.
“Lincoln’s craft beer industry will introduce you to a unique venue experience that helps create the perfect setting to learn about our craft beer outlets in Lincoln,” Maul said. “Each beer has a story, and those that create it cannot wait to tell you more about their craft.”
Audrey Hertel is a multimedia intern with KZUM.