Businesses that sponsor programming on KZUM identify with public radio listeners as having common values because they support noncommercial community radio.

View the underwriting brochure to see rates and more

Underwriting is noncommercial radio’s alternative to traditional advertising. It’s a way for your organization to gain community-wide recognition for supporting KZUM and the locally produced music, public affairs and cultural programming on its airwaves.

The diversity of music and public affairs programmed on KZUM will enable your 20-30 second announcement, which we will help you craft, to reach a wide range of locally minded listeners in the Lincoln area.

According to our 2015 listener survey:

  • The bulk of KZUM listeners are 25-64 years old.
  • Listeners are loyal. The average KZUM fan has been tuning in for 10-20 years.
  • KZUM listeners are community minded and enjoy shopping at locally owned businesses.

We sincerely appreciate your interest in contributing to keep community radio alive. We’re dedicated to working within your budget to find the best level of support. We’ll work with you to create a schedule of announcements, so you’ll have the ears of the audience you want to reach.

Unlike long, drawn-out and pushy advertisements, KZUM respects its listeners by airing calm messages that state the nature of your business, including:

  • Your location
  • Your hours of operation
  • 3-4 products or services offered
  • Contact information

Listeners tell us they appreciate the subtle nature of underwriting announcements and many respond that they are more likely to patronize a business if they hear them on KZUM as a supporter.

If you’re interested in other opportunities, ask us about setting up a monthly contribution, donating during one of our three annual fund drives or sponsoring a KZUM event, such as our Stransky Park Summer Concert Series or our new Soup & Songs Concert Series.

KZUM wouldn’t exist without the support of local businesses. You can be part of community radio today and get your message out to like-minded listeners.

For information on sponsorship, call KZUM’s director of development at (402)-474-5086 ext 6, email or view the KZUM underwriting brochure here to see rates and more.

*** Rate increase effective October 1, 2017 *** New underwriters signed up by September 30, 2017 will receive the below rates, good for one year, as a courtesy.