WHAT IS UNDERWRITING?
An alternative to commercial advertising, underwriting is a way for you to sustain your local radio station and allow your company or nonprofit organization to gain community-wide recognition through on-air announcements. By supporting public radio, you are upholding your small business neighbors to resource KZUM as an outlet to attract the public to invest in Lincoln’s local economy. Through 15–20 second on-air announcements, recorded by KZUM personnel, we state a value-neutral description of three products and/or services you have to offer as well as contact and/or location info.
See the organizations currently supporting KZUM.
We offer personalized one-year and 6-month underwriting packages based on your needs, or you can pick “a la carte” and support monthly or quarterly. We also offer short-term event packages for one, two, or three-week runs, ideal for independent musicians and venues hosting concerts. Nonprofit organizations are eligible for a 10% discount on our rates.
All underwriting agreements must be finalized with KZUM 10 business days prior to the airing of the first scheduled announcement. Rush orders are subject to an additional 25% charge of the total cost. Next day turnaround is subject to additional fees by KZUM, up to 50% additional charge of the total cost.